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This study presents a program for increasing students´ motivation to be creative, innovative and entrepreneurs, based on interventions in business firms for improving employee performance through the use of critical and creative thinking. Results showed that the program was effective both for workers and students, and that the most important factor to be considered for enhancing creativity, innovation and entrepreneurship is intrinsic motivation. People are more creative when they do what they like, instead of just doing what they know or what they are told to. The more creative people are, the better performance and higher productivity could be expected. This is an opportunity for educational institutions to set links with business firms and take a more active role in human and business development.
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