Impact of coupled open innovation on company business models: A case study of demand-driven co-creation

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Dr. Heini Malm
Prof. Minna Pikkarainen
Dr. Elina Hyrkäs


Research on open innovation refers to a model in which innovation is driven by the needs of the customer. In the healthcare sector, healthcare organizations are often the core customers for companies that want to use e-health solutions to improve patient care and cost efficiency. We examined the impact of coupled open innovation on companies’ business models. The co-creation between network actors was done in a demand-driven manner based on the needs of healthcare professionals. We present the findings of a longitudinal case study in an international setting. The research generated a new demand-driven coupled open innovation framework that supports companies in the challenging task of exploring economically viable business opportunities. Our paper contributes to the knowledge management and open business model literatures by providing empirical knowledge on the knowledge absorption and impact of coupled open innovation in the company business models in the knowledge-based economy.

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Author Biographies

Dr. Heini Malm, +358407738414

Heini Malm works as Senior Advisor, Business Development, in BusinessOulu, Economic Development Organisation, City of Oulu. She is currently working as a WP Leader for co-creation and business support implementation in the H2020 Horizon inDemand pilot project. She has coordinated a variety of startup services, industry cluster development (health & life science, energy sector) and foreign direct investment activities. Prior to her engagement in the public sector, she worked in the wellness (Polar Electro, 2002–2008), telecommunications (Telia Ltd, 2000–2002) and hospitality industries (Marriott International UK & the U.S., 1996–1998) in business development positions. She holds a graduate diploma from the Global Leader Program, Aalto University Executive Education, Helsinki, Finland; M.Sc. (Economics), University of Oulu, Finland; and BA (Hons) International Hotel Management, University of Cardiff, UK. In addition to open innovation management, Heini’s previous research interests included new business opportunity recognition in wellness and health and customer loyalty systems in the hospitality industry.

Prof. Minna Pikkarainen, Professor of Connected Health

Minna Pikkarainen, Professor of Connected Health, University of Oulu, Oulu Business School, Faculty of Medicine, VTT, Technical Research Centre of Finland.

Minna Pikkarainen is a joint Connected Health professor at the VTT Technical Research Centre of Finland and at the University of Oulu in the Oulu Business School, Martti Ahtisaari Institute and Faculty of Medicine. As a professor of connected health, Minna is doing multidisciplinary research on innovation management, service networks and business models in the context of connected health service co-creation. Professor Pikkarainen has an extensive record of external funding, and her research has been published in a large number of journal and conference papers, e.g. in the field of innovation management, software engineering and information systems. During 2006–2012, Professor Minna Pikkarainen has been working as a researcher in Lero, the Irish software engineering research centre, as a researcher in Sirris, the collective ?centre of the Belgian technological industry’ and as business developer at Institute Mines Telecom in Paris, and at the EIT (European Innovation Technology) network in Paris and Helsinki. Her key focus areas as a business developer have been in healthcare organizations. Previously, Minna’s research has been focused on the areas of agile development, software innovation and variability management.

Dr. Elina Hyrkäs, Postdoctoral Researcher

Elina Hyrkäs Postdoctoral Researcher, University of Oulu, Oulu Business School, Finland.

Elina Hyrkäs works as a Postdoctoral researcher at the University of Oulu – Oulu Business School. She has worked as a Research Director at the Oulu Southern Institute, University of Oulu, Finland. She has done scientific research work for over 15 years, both on the national and international levels. Previously, among other things, she has directed a wide cooperation project; the focus of the project was to develop wellness as a field of research in the region of Oulu South. Her research interests include knowledge management in general and especially strategic-based competence management, innovation management, open innovation and co-creation.