Female Perspective of Implementing a Failure Learning Orientation

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Jenna E. Broderick
Grant Alexander Wilson


The female perspective of implementing failure learning orientation is explored through the analysis of interviews with Canadian female executives of technology firms. The results of this study established several strategies for executives to use for creating an organizational culture that learns from failure. The strategies include, reimagine failure to mitigate negative emotions, focus on the root of the issue, openly discuss strategies and failures, be proactive, encourage risk-taking in experimentation, and finally, provide a calming presence.

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