Innovation cognizance and acceptance: The case of electric vehicles adoption in Ontario, Canada

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Ranjita Singh
Philip Walsh
Joshua Goodfield


This study examines the results of a survey of 1,000 Canadian internal combustion engine (ICE) vehicle owners to assess factors that would encourage them to purchase an electric vehicle (EV). Further to the work of Peters and Dutschke (2014) and (Matthews et al. (2017) we combine the various drivers of EV adoption, independently identified in the literature, into one model in order to investigate their influence on the intent to purchase an EV. Through correlations and a series of probit regression modelling, we provide evidence to support additional policies that could establish greater relative advantages for owning an EV. These include the promotion of the communication of those advantages through experiential awareness initiatives such as improved access to EV test drives and consumer information. We suggest that car dealerships are important partners in this journey and their association is critical for greater diffusion of EVs in the market. Our findings have implications for EV manufacturers and government policy makers.

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Author Biographies

Ranjita Singh, Ted Rogers School of Management, Ryerson University

Ranjita joined TRSM in 2014 from the Amsterdam Business School (ABS), University of Amsterdam. She was an Assistant Professor at the Amsterdam Business School. She taught two Master’s courses and an advanced bachelor’s course at ABS. Ranjita received an Outstanding Teacher Award at ABS in the year 2010. The average student evaluations for my courses were 4.6 on a 1-5 scale. She also supervised numerous Master Students and Bachelor Students theses.

Prior to joining the ABS, Ranjita completed her Ph.D in Strategy from the Rotman School of Management, University of Toronto.

Philip Walsh, Ted Rogers School of Management, Ryerson University

With over 38 years of experience in the North American and European mining and energy industry, Dr. Walsh is currently an Associate Professor, Entrepreneurship & Strategy. His early career included working as a petroleum geologist/geophysicist and managing the geological operations of a major natural gas utility. Subsequently he founded a consultancy to provide economic, technical and strategic management services for energy companies, governmental agencies, municipalities and energy consumer organizations. He is a registered professional geoscientist in Ontario.

Dr. Walsh holds a B.Sc. in Geological Sciences from Queen’s University at Kingston, an MBA from the Ivey Business School, Western University and a PhD in Strategic Management from the University of Bradford in the United Kingdom. Dr. Walsh is the former Chair of the Entrepreneurship and Strategy Department and most recently served as an interim Associate Dean, Faculty and Academic at TRSM. His teaching and research focuses on strategy, sustainability and innovation and he is a frequent contributor to TRSM's executive education program. In addition, he supervises research and teaches on Ryerson’s Environmental Applied Science and Management graduate program and co-ordinates the Entrepreneurship and Small Business certificate program at the Chang School of Continuing Education. Dr. Walsh is an Enactus Canada Dobson Fellow and a Visiting Research Fellow at the Center for Responsible Management at the University of Winchester Business School.