Most of the entrepreneurship education (EE) efforts have been directed to business creation as the preferred option for entrepreneurial activity. Considering the ever-increasing number of businesses to be transferred and thus the need for people who are willing and interested in seeing a business transfer as a career option, this one-sided view is unsatisfactory. Inspired by the "attention-interest-desire-action" model from marketing, this paper brings together the existing literature and the authors ' own research and teaching experience to propose research directions that can lay the theoretical foundation to incorporate business transfers more clearly in EE. This underlines that value creation through entrepreneurship can take different forms and adds a missing but relevant part to RE and its development.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).